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Previous Event

Explore a showcase of our past events, from milestone brand convoys and product launches to media experiences and exclusive previews. Relive the moments that made an impact.

DONGFENG Malaysia Roadshow at Pavilion Bukit Jalil

The DONGFENG Malaysia Roadshow brought the brand’s latest EVs and SUVs to the Centre Court at Pavilion Bukit Jalil.

Designed as more than a traditional vehicle display, the activation combined automotive discovery with a lifestyle-focused experience.

F.A. Wagen Roadshow at The Gardens Mall

We supported the F.A. Wagen Roadshow at The Gardens Mall, creating an opportunity for visitors to explore the latest Audi and Volkswagen models in a premium retail environment.

The roadshow brought automotive discovery directly into the mall, allowing visitors to experience the vehicles up close while learning

Federal Auto Cars – Volvo Roadshow at 1 Utama

We supported the Federal Auto Cars – Volvo Roadshow at 1 Utama Shopping Centre, bringing Volvo’s latest lineup closer to customers in one of Malaysia’s leading retail destinations.

Visitors had the opportunity to explore models including the Volvo EX30, EC40, ES90 and XC60

PROTON e.MAS 7 Premium Plus Roadshow at Sunway Pyramid

We supported the PROTON e.MAS 7 Premium Plus Roadshow at Sunway Pyramid, bringing Malaysia’s growing electric mobility movement into a high-traffic retail environment.

Held at the Orange Concourse from 1–5 July 2026, the activation gave visitors an opportunity to get closer to the e.MAS 7 

PROTON e.MAS Roadshow at East Coast Mall, Kuantan

The PROTON e.MAS Roadshow continued its journey to East Coast Mall in Kuantan, bringing the latest e.MAS 5 and e.MAS 7 closer to customers in the East Coast region.

Held from 24–28 June 2026, the roadshow created an interactive environment for visitors to explore the vehicles

Zeekr × TGCR 32nd Anniversary Cup

Zeekr Malaysia brought electric mobility to the TGCR 32nd Anniversary Cup, showcasing its latest models and creating a memorable automotive experience on the green.

Zeekr Malaysia × TGCR 32nd Anniversary Tournament

Zeekr Malaysia joined the TGCR 32nd Anniversary Tournament as main sponsor, connecting with 140 members through golf, community and an engaging automotive brand experience.

Federal Auto Roadshow at Kiara Bay

Federal Auto brought its automotive roadshow to Kiara Bay, giving visitors the chance to explore leading models, experience test drives and engage with the brands in an interactive setting.

Lotus Roadshow at Intermark Mall

Lotus brought its luxury electric performance experience to Intermark Mall, showcasing the Eletre and Emeya while engaging visitors through an immersive automotive roadshow.

KIA Roadshow at Dataran Pahlawan Melaka

KIA Malaysia brought its latest lineup to Dataran Pahlawan Melaka, giving visitors the opportunity to explore models like the Carnival and Sportage through an engaging automotive roadshow experience.

BYD 10k Milestone Melaka Convoy

A celebratory convoy marking BYD’s achievement of over 10,000 vehicle sales in Malaysia, bringing together BYD owners for a scenic multi-day journey to Melaka filled with camaraderie, culture, and memorable road experiences.

Ferrari Tribute Tour 2023 & the Launch of ROMA Spider

An exclusive showcase event blending a Ferrari owner’s tribute tour with the launch of the Ferrari Roma Spider, celebrating automotive elegance, performance, and passion among collectors and enthusiasts.

JAECOO M4TREC Media Experience

A dedicated media engagement highlighting the dynamic features of the JAECOO M4TREC, giving press and influencers an immersive first look through test drives and hands-on event coverage.

Media Launch of the new C9 by Jaecoo

An official media launch event unveiling the new C9 model by JAECOO, complete with product presentations and press interactions to spotlight its design, performance, and market debut.

Private Preview of C9 by JAECOO

An exclusive preview for select guests featuring the JAECOO C9, offering a first-look experience with curated settings, personalized walkthroughs, and premium event staging.

The launch of Ducati Sungai Buloh

A high-energy launch event introducing Ducati Sungai Buloh, bringing together motorcycle enthusiasts and media to celebrate the arrival of iconic Ducati models in a premium showroom setting.