- DONGFENG Malaysia
- Pavilion Bukit Jalil
- EV & SUV Roadshow
Driving Tomorrow Into the Heart of the City
The DONGFENG Malaysia Roadshow brought the brand’s latest EVs and SUVs to the Centre Court at Pavilion Bukit Jalil.
Designed as more than a traditional vehicle display, the activation combined automotive discovery with a lifestyle-focused experience. Visitors could explore the latest DONGFENG models, experience a camping-inspired display, and enjoy activities at the Kids Corner.
The combination of vehicles, lifestyle elements and family-friendly activities helped create a more approachable environment for visitors to spend time with the brand.
We supported the event experience to ensure the activation came together as an engaging environment where automotive innovation could be discovered by individuals and families alike.
What We Delivered
- Roadshow setup and coordination
- Automotive display
- Lifestyle activation setup
- Customer engagement
- Family activities support
- On-ground event management
When a vehicle becomes part of a lifestyle, the brand experience becomes more memorable.
