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KIA Roadshow at Dataran Pahlawan Melaka

KIA Malaysia brought its latest lineup to Dataran Pahlawan Melaka, giving visitors the opportunity to explore models like the Carnival and Sportage through an engaging automotive roadshow experience.

Bringing KIA Closer to the Melaka Community

We brought the KIA Roadshow to Dataran Pahlawan Melaka from 22–26 July 2026, creating an opportunity for visitors to discover the latest KIA lineup in a vibrant public setting.

Featuring models including the KIA Carnival and Sportage, the roadshow allowed customers to explore the vehicles, experience the brand and discover exclusive roadshow opportunities.

Our focus was to create an engaging event environment that made vehicle discovery more accessible, interactive and memorable for visitors.

By bringing automotive experiences directly into high-traffic locations, brands can meet customers where they already are — creating more opportunities for meaningful conversations and engagement.

What We Delivered

Taking the KIA experience beyond the showroom and closer to the people.